SWIFT REALTOR PORTAL
overview
• Led UX design for Swift, a platform streamlining lead management, contracts, and sales for Concord Pacific’s real estate professionals.
Swift is an intuitive website application designed to streamline the real estate experience for Concord Pacific's realtors and agents. As a UX designer spearheading this project, I collaborated closely with stakeholders, project managers, designers, and engineers to create a comprehensive platform. Swift empowers users to efficiently organize their leads, seamlessly connect with potential buyers, and solicit suite preferences. the platform enables users to obtain vendor signatures, send out contracts, and ultimately complete sales, ensuring a smooth and efficient workflow for real estate professionals. i curated the user journey maps, design system, wireframes, and prototypes.
role
Ux design
ui design
team
2 designers
1 pm
6 developers
tools
FigJam
Figma
material design system
react admin
timeline
ongoing
discovery
problem statement
‍
The lack of a unified and user-friendly digital solution for organizing leads, managing sales processes, and facilitating communication between realtors and potential buyers within Concord Pacific's real estate operations necessitates the development of Swift.
discovery
audit

user journey
‍‍
i worked with stakeholders, r&d, and the product management team to figure out the user journey flows from capturing leads through register forms on property marketing sites to the sale flow. Our stakeholders educated us on the internal process for their realtors, agents, vendors, and property managers. we were able to figure out their pain points and needs.
ideate
research

secondary quantitative research

232%

more form completion clicks if the cta is well-labelled and one-word

63.37%

of registration forms are filled out entirely after the process has begun

47.01%

of users complete registration forms on desktop versus the 42% on mobile

Clear CTAs Drive Engagement: Simplify call-to-action labels to boost form completion clicks and improve user interaction.

‍Commitment Once Started: Users tend to complete registration forms entirely once they begin the process. Ensure a smooth user journey from start to finish to capitalize on initial user interest.

‍Desktop Dominance in Form Completion: Desktop users show a slight preference for completing registration forms compared to mobile users. Optimize form layouts and interactions to cater to both desktop and mobile users effectively.
design
wireframing
i created wireframes during a design workshop with the design team and product manager. we focused on structuring all the information in one condensed area so agents are able to access all information quickly. we hade wireframes for the lead detail, sales detail, appointments, and more. since it was built on react admin, we used the material ui design as a basis for our design system.
review
impact

we are consistently receiving feedback from our users and implementing new features, as well as improving our current product! i was also in charge of designing an internal email newsletter service to replace mailchimp, and for all processes to stay in-house. swift became the one-stop crm hub for all of concord pacific's agents and realtors.

430+

realtors using swift

58k+

leads in 1 year

$36 million

in sales

overview
production
Get in touch.

💌 hanniyazohdi80@gmail.com

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