tentree

overview

• Designed graphics for tentree’s SS21 collection, contributing to $10M in revenue and featuring in major retailers

As a surface design developer at tentree, I created graphics with the design team based off of art direction by merchandising for SS21 apparel, accessories, offshoot capsules. Conversed with overseas mills and vendors on a daily basis to give directions on new developments, advise color and layout comments on strike-offs, keep track of existing developments and make sure all are in house on time.

Seasonal pieces were displayed and merchandised in stores such as Sporting Life, Sport Check, L.L. Bean, and tentree's own store at the YVR (Vancouver) Airport. In creating captivating designs for merchandise, SS21 had a remarkable $10 million in revenue generation.

At tentree, I leveraged Illustrator to craft intricate designs, seamlessly translating them into striking mockups on clothing silhouettes for the Spring-Summer 2022 collection. Collaborating closely with the design team, I iterated tirelessly, refining and enhancing the designs to perfection. Additionally, my partnership with material designers was instrumental in selecting eco-friendly fabrics and optimizing silhouettes to harmonize with the environment and ecosystem, embodying tentree's commitment to sustainable fashion.